Integrating brands deeply into culture.

A creator-led marketing consulting firm founded by women.

We specialize in integrating brands deeply into culture through AI and data-driven solutions. Our mission is to craft compelling narratives that drive substantial business growth and maximize digital success through strategic partnerships with influencers, Music, and the TV and film industries.

expertise

creativity

We combine influencer partnerships, storytelling, and top-tier content production. Designed for brands aiming to captivate audiences, we offer strategic entertainment marketing, blending paid media with user-generated content (UGC) to drive engagement and build authentic, memorable connections with consumers.

connectivity

We unite connectivity-focused public relations, strategic brand identity development, and AI-driven insights. Designed for brands seeking to amplify their presence, we leverage data-driven solutions to enhance brand strategy and deliver targeted, impactful PR for maximum audience engagement and loyalty.

collective

AI-driven marketplace where we link brands with top women and BIPOC creators who are driving today’s cultural landscape in film, TV, podcasts, live events, and music. Designed for impactful brand alignment, BSA provides unique access to influential voices and authentic connections with diverse audiences.

select clients

speaking engagements

Book Our CEO For Your Next Event
Bring an industry game-changer to inspire your organization or event with a powerful, results-driven vision for brand evolution and cultural impact.

the founders

Pauline Malcolm

CEO

Before co-founding BrandStory Architech, Pauline was Chief Revenue Officer at Essence Ventures, transforming it into a Black-owned media powerhouse with nine-figure revenue. She revived Beautycon with Walmart as a presenting sponsor, and secured strategic streaming partnerships with Hulu/Disney and OWN, expanding Essence Festival of Culture and Black Women in Hollywood's reach. Over her career, she’s driven $1B+ in revenue, holding leadership roles at Disney, Conde Nast, NY Times, and BEN Labs. Pauline holds a BBA in Marketing from Baruch College and an Executive Management Certificate from Harvard. She lives in Los Angeles with her husband and daughters.

Jean Brewster

COO

Jean is an accomplished business strategist with extensive expertise in driving transformation and profitability through data-driven strategies. As the former Executive Managing Director at Garth Group, she developed impactful business models and optimized pricing, leading to double-digit revenue growth across a diverse portfolio of clients. Her career includes pivotal roles at Mastercard and American Express, where she created global strategies and spearheaded innovative growth initiatives. Jean utilizes machine learning and analytics to enhance business outcomes. At BSA, she leverages her background to drive PR innovation, compelling storytelling, and forge strong brand connections for sustainable and scalable impact.

board of advisors

  • Danielle Lee

    Former President of Warner Music Artist & Fan Experiences at WMX, is a distinguished marketing executive recognized for her innovative strategies in fan engagement and brand development. Under her leadership, WMX enhanced artist revenue through creative fan experiences and partnerships. Danielle has earned accolades including the Industry Innovator award and was named a Billboard Branding Power Player and Adweek’s Top 50 Executives in Marketing. She holds an MBA from Columbia Business School and a BA in Political Science from Columbia University.

  • Shannon Pruitt

    A seasoned expert in consumer storytelling, currently leading content and platform partnerships at Stagwell. With a career spanning roles in brand, agency, and IP management, Shannon drives innovation in diversity and inclusion, and partners with global agencies to enhance revenue and engagement across various media channels. Formerly the Chief Marketing Officer at The Honest Company, Shannon revitalized the brand's omnichannel strategy. Her leadership roles at Dentsu Aegis and major entertainment firms contributed over $200 million in revenue. She also serves on multiple boards and councils, advocating for diversity and philanthropy.

  • Bethany Mach

    The Chief Operating Officer at Spacely, where she leads the strategic development of an innovative online marketplace for out-of-home and print media. With over 25 years in global marketing and media, Beth is known for challenging industry norms and fostering inclusive, sustainable business practices. Beyond her operational role, she is a public speaker, investor, mentor, and voice artist, using her diverse skills to inspire and connect across various sectors.

Partner With Us

We are always looking to partner with great media companies and publishers. Please complete the form below for consideration. Must complete entire application to be submitted.